Database Programming

In a database driven website the underlying data (for example a set of conference proceedings, tutorial listings, publications or survey results) is held in a database separate from the web pages. This database is then accessed through the web pages which will allow people to view and search the information and, if required, update and manage it.

Your web site can be more than an online brochure. Webstorm can help you create a unique web application by building a database into your web site. This creates a whole new level of interaction and functionality. Content, contacts, products, and more become dynamic, flexible and easier to manage, navigate, search and present. Benefits include:

• direct market research input
• live information updates
• real time data processing
• dynamic content
• user driven information
• customer focused applications
• reduced administrative costs
• site changes are independant from data/content.

From the perspective of a visitor to your site, one of the biggest advantages of being database enabled is personalization. Each experience a visitor has with your site can be unique and rewarding. Dynamic content, visitor specific data, and custom tailored information can be presented to your visitors on-the-fly in direct response to their needs and expectations or as dictated by your rules and requirements. For example, an auction house can list items for a visitor based on that individuals interests. Or the site can automatically email that individual when an item of interest is listed for auction. Another example would be a stock house site, that provides specific holding information for that individual upon logon. The examples are endless.