Search Engine Optimization
Today’s consumer uses search engines to find what they need. Those searches involve finding products and services, reviewing brands or companies, and looking up business locations. SEO is also about building trust with your audience, answering their questions, addressing their concerns, and giving them great content. We help your business reach and engage those consumers.
Canadian Search Engine Market Share
It's probably no surprise with Google's giant search engine market share, that Google is our primary focus when working on your search engine optimization. Microsoft Bing and Yahoo are small players in comparison, but still represent a portion of searches and our attention.
Our SEO Process Includes
Keyword investigation and discovery. Using Google's Keyword Planning Tool, we ensure that the keywords that both of us believe to be used by your customers are indeed being used, and we identify others that may not have been considered.
Keyword research and analysis on those keywords to find which are most used (search volumes) and the competition levels of those keywords (which have high, medium or low competition).
Full SEO implementation on every page of your site (HTML <title> tags, HTML file names, SEO friendly URL's, meta description tags, heading tags (<H1>, <H2>, <H3>), image <alt> tags, image file names, link/anchor text, keyword density in content, site maps, and much much more...).
Google Analytics to evaluate traffic, demographics and statistics.
"Google My Business" account creation.
If applicable, social media to provide important “social links”.
If applicable, pay per click search engine marketing (Google Adwords, or Bing Ads).